About Us

In 2014, inspired by the idea of creating a product line that was all natural, cruelty-free and that would inspire and encourage women to love and respect their bodies, I began creating organic and vegan beauty products. In 2016, when I was pregnant and became a mom, the importance of chemical free beauty products really hit home. I wanted to be able to look good and feel good about what I was putting on my skin. I wanted to use products that were safe and free of harmful chemicals for myself and for my baby. All of our products are carefully made with love in the USA and are meant to compliment and enhance the natural beauty that we all possess. We are a small, family run business and are slowly growing our line of awesome natural beauty products along with growing our awesome little family. Thank you for taking the time to check out our website and for supporting us!


Jennifer Muthui




Mascara is my one cosmetic staple. As a mom, I don’t get out very often and staying home all the time with my daughter can sometimes make me feel super un-pretty. Don’t get me wrong, I love my daughter and I love being able to stay home with her (she’s one and a half), but sometimes being at home all the time surrounded by vomit and dirty diapers can get to your head. Sometimes when I’m feeling this way I will reach for my mascara and all of a sudden I feel better. It might sound silly, but it’s totally true! Not only does it make me feel better about my physical appearance (Hey, look at those eyes, who knew they could “pop” like that?), but I am also comforted by the fact that I’m putting something natural and ethically made, on my lashes, rather than some drugstore brand full of chemical laden black goop.

Of course, like all of our products, it is Vegan, Cruelty Free, Made in the USA, and made with natural and organic ingredients.




Foundation has been a super staple in my makeup bag for as long as I can remember. I’ve struggled with acne all my life, so my skin is full of acne scars and blemishes and basically a generally uneven skin tone. The problem I was having all my life (until I discovered this formula), was that all of the foundations I was trying to hide my acne with, were making my acne worse! They were clogging my pores and by the end of the day my face would feel oily and itchy. This was because the drugstore brands that I was using were filled with all sorts of chemicals! They may have covered my blemishes, but they also made them worse because they irritated my skin so much. SO, when I finally discovered this formula I was OVER THE MOON! This formula made my skin feel soft and silky and I even noticed an improvement in my blemishes over the course of a few weeks of using it daily…my skin was finally starting to heal! I hope you can have similarly awesome results with this product.


Hand Cream


We all know that one of the first signs of aging is in our hands. I remember as a little girl, looking at my mom’s hands and asking, “Mommy, why are there SO MANY VEINS?” She laughed and told me that’s what happens when you become a mom. Well, I recently became a mom, and I have to say that my hands are not as soft and supple looking as they used to be. I’m also an avid gardener and I grew up on a farm so my hands have been through a lot. That’s why I came up with this product—it makes my hands SO SOFT and supple. It absorbs quickly (no greasy residue) and a little goes a long way!


Acne Powder


I’ve struggled with acne for as long as I can remember. As a teenager I tried all the drugstore brands as well as prescription gels and ointments. I even tried Accutane. Bottom line is this: NOTHING WORKED. The only time my skin cleared up was when I was pregnant…hah…but we can’t be pregnant forever! My biggest problem was that all of the gels and creams would dry my skin out so much that my skin would go haywire trying to produce enough oil to keep my skin hydrated. So then I would end up with super irritated, oily, itchy skin. Until I found this powder. This powder has been a lifesaver. I only use it at night, but you can also use it under mineral makeup if you want. Since using this powder, my breakouts have diminished in size and frequency, my redness has diminished, and my face feels SOFT and SMOOTH for the FIRST TIME since I can remember! The ingredients work together to restore the proper ph of the skin—so they work to make sure your skin isn’t over or under producing oil. They balance out the ph and control the oil without over drying so that your skin is able to heal.

Of course, like all of our products, it is Vegan, Cruelty Free, Made in the USA, and made with natural and organic ingredients. (This powder is made with 100% organic ingredients).

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